President Joe Biden’s proposal to send government workers door-to-door to help increase vaccination numbers is a bit premature, considering he has not utilized all of the tools he has in his arsenal when it comes to outreach.
Chief among the bows in his quiver is local media advertising.
Back in May, the National Newspaper Association sent a letter to Biden asking him to use advertising in local newspapers to help build trust and acceptance of vaccines.
So far, that request has gone largely ignored, and after missing his goal of having 70% of the population inoculated by July 4, Biden now proposes a possibly more expensive, inefficient and less safe manner of spreading vaccine awareness without even making a good faith attempt to reach small markets through their most trusted sources of information – newspapers.
We hope the Biden administration, as well as state leaders, will reconsider these types of strategies.