Louisville players run across the court during basketball practice at the NCAA East Regional, Wednesday, March 26, 2008, in Charlotte. Today’s college student-athletes have an unprecedented opportunity to monetize their name, image and likeness thanks to a 2021 NCAA rule change that lifted restrictions on such activities. Because the territory is so new and the income opportunities are potentially life-changing, the student-athletes making NIL income may need guidance managing their money as they juggle the responsibilities of academics and athletics. (AP Photo/Gerry Broome, File)
