Passengers in the back of a taxi film themselves as they leave the Eiffel Tower decorated with the Olympic rings ahead of the 2024 Summer Olympics, Wednesday, July 17, 2024, in Paris. The city itself will be one of the protagonists of the 2024 Olympics. That's why the Eiffel Tower and Seine River are featured just as prominently as Simone Biles or Katie Ledecky in NBC’s ads. (AP Photo/David Goldman, File)
